What information do we collect about you?
We may collect and store any information you enter on the Site or give us in any other way, including when registering for an account, placing an order for products or services, during purchasing and/or billing, signing up to receive MacPherson’s E-Publications, voluntarily completing customer surveys, providing feedback, and participating in contests. The information collected will vary but typically includes personal information, such as: first and last name, e-mail address, password, mailing address, and telephone number. If during your use of the Site you purchase goods, we may also collect your credit or debit card information.
Automatically collected information
Even if you do not explicitly provide us with information, we may collect certain information when you interact with the Site. For example, our servers may keep an activity log that tracks all visitors to the Site. The information in the activity log may be anonymous and therefore may not identify you individually, however such information, in conjunction with other information that we hold, may also be capable of identifying you and so may be personal information. This information may include: your IP address; time and date of access; web page(s) visited; the content, features, and activities that you access on the Site; software crash reports, type of browser used; type of device used (e.g., personal computer or mobile device); session identification number; and access times.
We may collect this information passively using technologies such as standard server-logs, cookies (see below), and clear GIFs (also known as Web beacons). We use passively-collected information to administer, operate, and improve the Site.
How will we use the information about you?
We may also use information you provide us to email you about products, services, and opportunities we think may be of interest to you (see Marketing section, below). We may work with carefully selected third parties that are responsible for delivering certain functions on our behalf. These include companies that run our website, process payments, deliver emails, fulfill orders, and deliver packages. When we share personal information with these providers, they are authorized to use personal information only as needed to perform their functions on our behalf, are required to keep the personal information safe., and are not permitted to keep the personal information for any longer than needed in order to perform their responsibilities.
If you have consented to receive marketing emails, we may use your contact information to send you information about products, services and opportunities which might interest you. If you do not consent to the use of your contact information for marketing, it will not be used for those purposes.
You have the right at any time to stop us from contacting you for marketing purposes by clicking the unsubscribe link at the bottom of any e-mail or by sending us an e-mail at the address listed below.
We will not share your personal information with any third-party for their own marketing purposes, without your consent.
Access to your information and correction
California law permits our customers who are California residents to request certain information regarding our disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please complete this form or contact us at the e-mail address provided below.
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
“Do Not Track” Requests
The Site does not respond to “do not track” requests.
The Site is not directed to children under the age of thirteen and we request that all visitors to the Site under the age of thirteen do not provide any personally identifiable information through or on the Site. We do not knowingly collect information from children under the age of thirteen without parental consent.
When you place orders or access your account information, including anywhere on the Site where we request credit card information, we offer the use of a secure server. Personal information collected on the Site is stored in secure operating environments. Secure Sockets Layer (SSL) software encrypts all information you input before it is sent to us. While we try our best to safeguard your information once we receive it, no transmission of data over the Internet or any public network can be guaranteed to be completely secure. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.